Digg.com was the fastest growing News andMedia website year-on-year in January among the top 100 sites based on visits. Digg.com’s market share of UK internet visits grew more than 5-old comparing January 2006 and January2007. Digg.com was the #1 IT Media website in January 2007 and the #32 ranked News and Mediawebsite. The website’s ranking climbed from #85 in August and from #182 in January 2006.
Heather Hopkins, VP of Research for Hitwise UK, said:
"Traditional print media brands are learning the ways of the web and growth in visits to the categoryreflects a new lease of life for the sector. Yesterday’s positive earnings announcement from the Financial Times, citing online advertising sales up30%, supports the resurgence that offline media brands are enjoying online. Print media websites enjoyeda strong year, with visits up 28% year-on-year in January, making it one of the fastest growingcategories. However, challenging times lie ahead as more and more consumers turn to nimble socialmedia websites for news and analysis.”
NOTE: Earlier this month, Heather discussed a draft of this white paper at a special Editor's Briefing we hosted in Preston. She also participated in the 5th Journalism Leaders Forum entitled "Media Mashups! How Traditional Media Brands Survive and Thrive in a Wired World." You can watch a recording of that session HERE